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Including new illustrations, workshop exercises, and case studes and profides of key media players, the second edition of this critical introduction to the practices and perspectives of the advertising industry explores the structures of the profession and examines in depth the roles of all those involved.

The Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success.

This fully updated second edition includes:

• examples from current high-profile advertising campaigns
• new and detailed 'workshop' exercises accompanying each chapter
• case studies and profiles of ad agencies and key media players
• a revised and up-to-date glossary of key terms 
• a guide to useful websites and online resources.

Presenting a detailed view of the industry and challenging many assumptions about advertising's power and authority, this informative volume combines history and theory with thorough practical knowledge to provide a valuable handbook for practitioners, students and lecturers alike.

• Sales Rank: #15763811 in Books
• Published on: 2002-01-11
• Original language: English
• Number of items: 1
• Dimensions: .80" h x 6.14" w x 9.68" l, 1.43 pounds
• Binding: Hardcover
• 312 pages

Review
'A highly readable and informative text which will be useful to both the student and the advertising professional.' - Christine D.Reid, University of Strathclyde

'Brierley describes the convoluted world of advertising with all its confusing complexities and alarming simplicities with a cool and objective eye...'fleshed-out' with excellent - and sometimes shocking - case studies and examples.' - Media Education Journal

From the Author
Sean Brierley has taught and written about advertising and marketing for seven years as a journalist and as a lecturer at Liverpool John Moore's University. He is currently Associate Editor of Marketing Week.

About the Author
Chris Gittings is Associate Professor in the Department of English at the University of Alberta. He is the editor of Imperialism and Gender: Constructions of Masculinity.

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From “smoking-hot talent”* Marcella Burnard comes a dangerous and captivating new novel that will get under your skin.

With her art and magic, Isa Romanchzyk has the power to create or destroy. In her tattoo shop, Nightmare Ink, Isa helps those in need by binding the power embedded in their Live Ink—the magical tattoos that can enhance the life of the wearer, or end it. But binding tattoos has earned Isa the contempt of her fellow artists—including her former lover Daniel.

When a friend comes to the shop with a tattoo on the verge of killing him, Isa can’t turn him away. For the first time in years, she works Live Ink—something she swore she’d never do again. But a broken vow soon becomes the least of her problems.

The real nightmare begins when she’s abducted and inked with a Living Tattoo against her will. Now, saddled with a powerful, amoral entity willing to do anything to win his freedom, Isa must fight to keep her Living Tattoo from consuming her completely...


Praise for the novels of Marcella Burnard:

“A huge hit!”—Night Owl Reviews

“Thrilling!”—USA Today bestselling author Susan Kearney

*RT Book Reviews


Marcella Burnard graduated from Cornish College of the Arts with the ever-practical degree in acting. She promptly made more money as a musician than as an actor, so it made sense that she switched to writing fiction for Berkley. Her first book, Enemy Within, won the Romantic Times Reviewer’s Choice award for Best Futuristic of 2010. The second book in the series, Enemy Games, released in 2011 followed by the novella, Enemy Mine, set in the same world in 2012. She currently lives with her husband and their cats aboard a sailboat on Puget Sound, and writes full time.

• Sales Rank: #841423 in eBooks
• Published on: 2014-04-15
• Released on: 2014-04-15
• Format: Kindle eBook

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3 of 3 people found the following review helpful.
Very cool concept, could use expanding
By Steff (BiblioSanctum)
The unique properties of "Live Ink" is what serves as the foundation for the magic system in Marcella Burnard's newest novel, in a world where tattoos are more than just body art. If integrated well, a Live Ink tattoo can enhance a person's life and augment their skills. But when things go wrong, they can also turn on their wearers and even wind up killing them.

It goes without saying, when you take an interesting idea and throw in compelling characters, you get a winning combination. Nightmare Ink has this going for it. Isa's enigmatic past and her connections with both the law and the gangs of Seattle make her interesting to me. I thought I'd seen and heard it all when it comes to urban fantasy protagonists and their shady backgrounds, but I guess not! Information about Isa's history is doled out sparingly so you don't get to learn everything about her straight away, and I found myself being surprised by the darker revelations of her past even once I was well into the final chapters of the book.

However, the uneven way details are revealed also presents a bit of an issue. I noticed the introductory chapters are heavier on the info-dumps, going so far as to have a character ask Isa about Live Ink so that she can not-so-subtly explain all the ins-and-outs. But information becomes sparser after this, leaving me with a lot of questions about tattoo magic. For example, why does Live Ink only take to certain people and not others? There's also not much about the "etheric" world where a lot of Isa's interactions with Live Ink tattoos take place. It makes some of the later scenes in the novel involving her relationship with her own Live Ink very confusing. It is also implied that the Living Tattoos come from another realm, but again we don't get a lot of detail on that. There are many instances like this, and while it's a very interesting world I only wish I knew more about it!

At the time of reading, I wasn't sure if this was going to be a series, but I see now that there is at least one future book planned. In any case, Nightmare Ink works very well as a stand alone. Isa and her friends are a fantastic group of people I wouldn't hesitate to read about again, and the concept of Live Ink magic could definitely do with some expanding, fine-turning and polish that another book could provide. Despite some holes in the world building, this was overall a very entertaining read.

3 of 3 people found the following review helpful.
I gave it 3.5 stars
By Urban Fantasy Investigations
I was pleasantly surprised by NIGHTMARE INK. I wasn't totally sold on the whole living tattoo concept before i started reading, but it was nothing like I thought it would be when I started turning the pages. Isa is a talented tattoo artist, but she can go a step further and work rare magic with living tattoos. She had an unfortunate event during training and refuses to practice. Her one concession is binding living tattoos that go rogue. Nobody likes the fact that she binds their work and when she goes against threats to help a friend her life is put in danger.

NIGHTMARE INK was pretty emotionally charged. Isa has a lot of regrets and pain in her past. She has made a life for herself but still keeps herself apart in a way. The events that happen during NIGHTMARE INK show her how much support and love she has around her in her friends. The way they all came together to help her in dangerous times and stand by her, helped her heal a little bit. Through healing she was able to tap into what she can and wants to do.

A few parts of the story didn't feel as strong as other parts and the storyline wasn't as smooth as I thought it could have been which is why I am giving the score I am. Overall I really enjoyed the plot and I am interested in continuing the series.

* This book was provided free of charge from the publisher in exchange for an honest review.

1 of 1 people found the following review helpful.
3.5 Stars
By Jen (Red Hot Books)
After reading the blurb on this book, I was sure it was going to be a total ripoff of Jocelynn Drake's Angel's Ink. After all, the Urban Fantasy market isn't exactly overrun with stories surrounding protagonists who run tattoo shops featuring magic infused tats. On top of that, in both books, the main character is crazy powerful, hiding the extent of their abilities and creating a makeshift family with their co-workers. But I was pleasantly surprised to find that, despite the parallels, this book had a totally different feel than the other.

The premise on the tattoos goes like this: a magical tattoo artist has the ability to call forth the spirit of demon or mythological animal and bind it to their client in what is known as Live Ink. The wearer must fuse with the entity. It allows them fast healing and longevity, but it also changes who they are. And it can go wrong. Which is where Isa comes in. When the ink threatens the life of its host, she uses her gift to bind it.

Things start to go wrong for her when the police bring her a case where the man is past saving. Somehow, the tattoo manages to rip itself from its host's body, killing the guy. The resulting investigation, puts Isa back in the orbit of her powerful ex, Daniel, who ends up making her life hell. Plus, there is the matter of Isa's own Live Ink, whose plans for freedom include her death.

Overall, I liked the story. I liked Isa and I enjoyed watching her demon, Murmur, learn her world through her eyes. I really liked seeing Isa's perceptions about herself and Live Ink evolve. As a whole, I found it dark, engaging, and unpredictable. But there were some problems. At the beginning of the book, I felt overloaded with characters and information, making it hard to connect right away. Also, Daniel was a flat villain. He was so 100% bad that there was no dimension to him. The investigator Anne lacked nuance as well. She came at Isa with guns blazing from the start and the depths of her antipathy didn't ring true. And finally, I found Murmur's attitude overhaul at the end way too abrupt. I liked that he had a journey he needed to take with his state of mind, but he spun 180 degrees in a very short period of time.

I will read the next one. I am very curious how the author will move forward from the twist at the end. I think dark UF fans will like the series, just don't expect an entirely smooth ride.

Rating: B-/C+

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Herpetology has always been one of the most exciting disciplines of zoology. During the past few years the field has continued to grow, yet it has been plagued by scarcity of comprehensive, up-to-date textbooks containing the most important developments. This timely book fills that void. Through skillful synthesis, the author summarizes the diversity in the biology of living amphibians and reptiles and describes the breadth of current herpetological research. Topics covered include the evolution, classification, development, reproduction, population, and environmental issues surrounding the study of amphibians and reptiles. Designed as an advanced undergraduate textbook, Herpetology is a valuable resource for students, practitioners, and interested amateurs alike.

• Sales Rank: #8717736 in Books
• Published on: 2012-12-03
• Released on: 1993-02-26
• Original language: English
• Dimensions: 9.25" h x 1.23" w x 6.00" l,
• Binding: Paperback
• 544 pages

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0 of 0 people found the following review helpful.
Five Stars
By Jeffrey a jennings
In excellent condition

9 of 9 people found the following review helpful.
Still Missing Some Details and Organization (otherwise very good)
By gradstud07
This is generally a VERY good book! Still, given minimal initial knowledge of Herpetology, the book can be somewhat ambiguous and disorganized and is missing a few essential details such as habitat and food for families of reptiles and amphibians in the necessary chapters. It requires more photographs and better taxonomic organization for clarity.

15 of 17 people found the following review helpful.
Educational
By Cody ~ Snakeboy
This book covers everything from the basics of herps, to the more advance steps in classification, breeding, and observing. In the most case this book is not a good reference guide for those with a minor understanding of the biology of reptiles, however, for those who know the basics, and are interested enough to continue their learning experiance on an advnaced level, this book is a must. Used in colleges as college text, anyone in the herpetological field in college needs this book!

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• Sales Rank: #2187184 in Books
• Published on: 1994
• Number of items: 2
• Binding: Hardcover

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0 of 0 people found the following review helpful.
Five Stars
By Bobby
A must read for all business leaders. Insightful and motivating.

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Noticeable wear to cover and pages. May have some markings on the inside. Fast shipping. Will be shipped from US. Used books may not include companion materials.

• Published on: 1900
• Binding: Paperback

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Fundamentals of Astrodynamics and Applications has become the standard astrodynamics reference for those involved in the business of spaceflight. What sets this book apart is that nearly all of the theoretical mathematics is followed by discussions of practical applications implemented in tested software routines that are available for no additional cost on the web. For example, the book includes a compendium of algorithms that allow students and professionals to determine orbits with high precision using a PC. Without a doubt, when an astrodynamics problem arises in the future, it will continue to be standard practice for engineers to keep this volume close at hand and "look it up in Vallado".

While prior editions were exceptionally useful and popular throughout the community, there are a number of reasons why the fourth edition will be even more so. There are many reworked examples and derivations. There is an entirely new chapter on interplanetary motion. There is an improved and expanded discussion of the latest coordinate systems, orbit determination, and differential correction. Perhaps most important is that, as with the third edition, all of the software routines described in the book are now available for free in FORTRAN, PASCAL, C++, VBA, and MatLab. This makes the fourth edition an even more valuable text and superb reference.

• Sales Rank: #464012 in Books
• Published on: 2013-03-29
• Binding: Paperback
• 1106 pages

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10 of 11 people found the following review helpful.
Best book available on Astrodynamics
By Warran Bailey
This is hands down the best book available on the subject of Astrodynamics. Over the years, I have read and owned several books on the subject but Vallado has an approach that is easy to understand. His use of practical examples provide built in test cases for application of the subject matter. A must have book for anyone interested in the subject.

1 of 1 people found the following review helpful.
One of the best
By ephemeris hack
Coming to orbital mechanics from a celestial mechanics point of view, I didn't want to like this book. However, I would have to say that this is possibly the best orbital mechanics book available at this time. His derivations are some of the easiest to follow and most complete of any text. He does not gloss over intermediate steps in them. His discussions of perturbations are the most detailed I have seen. He gives considerable historical background and introduction to many chapters, enough so that you can pick up the thread of historical literature if you so desire. The book was published just as the new IAU 2000 frame of reference was being introduced, and it does cover that, as well as older FK5 and other systems. Pseudo-code algorithms are followed by worked examples, which is great for those of us who want to actually apply some of the theory. Of course, the book is Earth-satellite specific, so it is slanted toward that rather than celestial mechanics, but in some respects this is a plus. A great deal of modern, computerized analysis of satellite orbits is readily applicable to celestial mechanics, and Vallado covers it well. Other things are of less interest to a celestial mechanician - modelling of Earth's atmosphere and so forth, but this is still interesting. I have some minor nits: he uses the "little angular hat" vector notation rather than the bolded-character notation, which I prefer. Vallado writes in a folksy, first-persony sort of style, which is different than the almost pompous tone one gets in many celestial mechanics texts. As I said, minor.

0 of 0 people found the following review helpful.
Good condition. No
By ApplePocari
New book. Good condition. No problems

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In his bestseller You Can Have What You Want, Neuro-Linguistic Programming (NLP) master trainer Michael Neill revealed the practical benefits of cultivating inner happiness for creating tangible real-world success.

Now he reveals the “how” of happiness—simple, effective ways to beat stress, overcome anxiety, move beyond depression, and reap the rewards of feeling happy in spite of it all.

• Sales Rank: #102766 in eBooks
• Published on: 2008-01-01
• Released on: 2013-01-01
• Format: Kindle eBook

Review
"'Michael Neill is the finest success coach in the world today' Paul McKenna"

About the Author

Michael Neill is an internationally renowned success coach and media commentator. He is also a licensed master trainer of Neuro-Linguistic Programming (NLP) and the bestselling author of You Can Have What You Want.
       His weekly coaching column is syndicated in newspapers and magazines wordwide and he hosts a weekly talk show on HayHouseRadio.com.

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0 of 0 people found the following review helpful.
Brilliant book! If you are willing to change your ...
By Andrea0710
Brilliant book! If you are willing to change your perspective, this book will give you a happier and easier life.

18 of 18 people found the following review helpful.
The psychology of happiness made deceptively simple
By Stever Robbins
In this follow-on to his first book, You Can Have What You Want, Michael Neill offers an entertaining, easy-to-read "how-to" book on happiness.

One of the hallmarks of Michael's writing is his ability to take pretty sophisticated stuff and make it simple to understand and put into practice. He uses a blend of personal anecdotes, stories and metaphors, and step-by-step instructions to get his points across.

As with his first book, Michael doesn't take a "woo-woo" approach to the topic. There's no "Angel Therapy" in this book. Michael writes about happiness with rigorous application of applied psychology, yet his style couldn't be more accessible.

The book takes many of the findings of positive psychology and happiness research and rather than just presenting it and saying, "figure out how to do this," he walks you through applying it to your own life.

Part one examines the link between body-state and state-of-mind. Michael gives physical exercises that show you how to control your attitude by controlling your physical body. The exercises can even be done while you're reading.

Part two shows us how the stories we tell ourselves determine our happiness. He weaves in positive psychology's learned optimism research, showing how to change internal stories to be more optimistic and powerful. This section also covers anxiety, fear, and panic attacks.

Part three covers the gamut of our emotions, including self-worth (including a 360-degree feedback exercise to find out how you're perceived by others), gratitude, compassion, attachment to planning, and living a life of inspiration.

All in all, the book's content is excellent. If anything, there's so much here that it's hard to put it all into practice. I've adopted the practices one or two at a time over the last year (I read the UK version the moment it came out) and the improvement in my mood and happiness has been incredible.

19 of 21 people found the following review helpful.
An olive branch and a slapstick to any unhappy life!
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When I got a copy of Michael Neill's first book "You Can Have What You Want" I actually began my Amazon review with the statement "It is your duty to be happy, happy people make for a better world. "

In the flow of this thinking I find his next book directly coaches the reader on a way of not only making "Happiness" a feeling, but a way of life.

Wisely, the founding fathers of America included the pursuit of happiness in the charter for citizens of a new kind of country, the United States. For your new kind of life, Neill wisely outlines a pursuit for anyone to make happiness their reality in a fun, easy-to-read manner. I believe this book on happiness is in many ways even better than his first in that it is VERY practical, deeper and illustrates his passion for life that makes you, the reader, begin to make your own peace and success a personal concern. Words are powerful, the words in this book and the words that you use to define your life as Neill makes so clear here.

Michael makes happiness "now" a possibility for anyone; outlining a simple (not simplistic) series of three parts "Feeling Good," "Feeling Better" and finally "Feeling Happy" which are broken into chapters that are easy and fun to digest and understand.

Trust me, you will at least know how you could be happy after reading this, even if you don't give yourself permission to be happy right away. Read it, and open your life to the possibility of it being generally a happy one regardless of your circumstances. I have read a few books on the subject and this is one of the top ones in the field.

Best of all, his book has the important distinction of coaching to be happy NOW, not by looking backwards at your life, because nothing can block happiness now, more than happiness remembered. Michael's book is about your life now. It succeeds on every level that the book aspires to illuminate.

Feel Happy Now delivers a lifetime of wisdom from the author with the goal of making anyone who reads it feel like they have had a one on one coaching from Mr. Neill about their life at the present moment.

---Tom K

PS The Appendix at the end entitled "To be opened in case of emergency" is worth the price of the book alone

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This book provides a review of worldwide developments in ammonia synthesis catalysts over the last 30 years. It focuses on the new generation of Fe1-xO based catalysts and ruthenium catalysts — both are major breakthroughs for fused iron catalysts. The basic theory for ammonia synthesis is systematically explained, covering topics such as the chemical components, crystal structure, preparation, reduction, performance evaluation, characterization of the catalysts, the mechanism and kinetics of ammonia synthesis reaction. Both theory and practice are combined in this presentation, with emphasis on the research methods, application and exploitation of catalysts.

The comprehensive volume includes an assessment of the economic and engineering aspects of ammonia plants based on the performance of catalysts. Recent developments in photo-catalysis, electro-catalysis, biocatalysis and new uses of ammonia are also introduced in this book.

The author, Professor Huazhang Liu, has been engaged in research and practice for more than 50 years in this field and was the inventor of the first Fe1-xO based catalysts in the world. He has done a lot of research on Fe3O4 based- and ruthenium based-catalysts, and has published more than 300 papers and obtained 21 patents during his career.

Contents:

• Historical Evolution of Catalysts for Ammonia Synthesis


• Catalytic Reaction Mechanisms of Ammonia Synthesis


• Chemical Composition and Structure of Fused Iron Catalysts


• Preparation of Fused Iron Catalysts


• Reduction of Fused Iron Catalysts


• Ruthenium Based Ammonia Synthesis Catalysts


• Performance Evaluation and Characterization of Catalysts


• Performance and Application of Catalysts


• Effect of Catalyst Performance on the Economic Benefits of Catalytic Process


• Innovation and Speculation

Readership: Researchers in academia and industry working on catalysts for ammonia synthesis.

• Sales Rank: #3024413 in eBooks
• Published on: 2013-03-21
• Released on: 2013-03-21
• Format: Kindle eBook

From the Inside Flap
This book provides a review of worldwide developments in ammonia synthesis catalysts over the last 30 years. It focuses on the new generation of Fe1-xO based catalysts and ruthenium catalysts both are major breakthroughs for fused iron catalysts. The basic theory for ammonia synthesis is systematically explained, covering topics such as the chemical components, crystal structure, preparation, reduction, performance evaluation, characterization of the catalysts, the mechanism and kinetics of ammonia synthesis reaction. Both theory and practice are combined in this presentation, with emphasis on the research methods, application and exploitation of catalysts.

The comprehensive volume includes an assessment of the economic and engineering aspects of ammonia plants based on the performance of catalysts. Recent developments in photo-catalysis, electro-catalysis, biocatalysis and new uses of ammonia are also introduced in this book.

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